The Serbian tennis star has amassed numerous records in his career. He owns nearly all the all-time records and shares just one record with Roger Federer. He has won 1000 titles in 34 ATP Masters and is only one spot behind Rafael Nadal, who has won 35 titles. At the 2020 Australian Open, Djokovic recently clinched his record-extending 8th title. Roger Federer, with six Australian Open titles to his name, is his closest rival.
Earnings and Endorsements by Novak Djokovic
Novak Djokovic’s career earnings total $220 million, according to Celebrity Net Worth. He became the first tennis player to win prize money in the amount of $100 million.
Djokovic has been sponsored by Lacoste’s apparel brand since 2017. He struck a five-year deal with Lacoste that paid former sponsors Uniqlo a premium. He wears shoes from ASICS.
The Serbian telecommunications company Telekom Srbija and the German nutrition supplement brand FitLine are also endorsed by Djokovic. Djokovic is the Ultimate Software ambassador as well.
Through sponsorships via Lacoste and various other endorsements, Djokovic receives around $20.6 million a year. In the Forbes list of the world’s highest-paid athletes, the Serb is ranked 23rd.
Foundation of Novak Djokovic and Charity Work
To develop early childhood education projects in Serbia, Djokovic set up the Novak Djokovic Foundation. It also provides grants for educational projects aimed at helping children.
In order to invest in early childhood education with a focus on Serbia, it was founded in 2007. Only one in two children in the nation has access to preschool education.
The belief was that the lives of children and entire communities could be transformed by early education. The objective is to create best-in-class programs and environments for learning in Serbia.
At least 18 schools have been constructed and/or repurposed by the Foundation and have helped over 10,000 kids to date.
Novak Djokovic, with no real weak points in his game, is considered one of the most ‘complete’ players in tennis. He is renowned for his ability to serve back and is rarely aced. Moreover, for his impressive mobility around the court, the agile Djokovic has received praise. Above all else, by turning defense into offense, Djokovic wins matches.
At secondary school, Novak Djokovic met his wife, Jelena Ristić. Later on, he began dating her in 2005. The couple got married in 2014 and had their first child that year. In 2017, they later had another child. Ana Ivanovic, a Serbian tennis player whom he has known since childhood, is also friends with him. Djokovic is an avid soccer fan outside of tennis. He is a member of the Serbian Orthodox Church and is also known to meditate for up to an hour per day.
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